Kim K's new nipple bra ad is greenwashing
An expert in the deceptive marketing tactic explains.
"A few days ago I came across a quite ridiculous advertisement which seemed to not just mock climate change as a scenario but had STUPID analogies shoved right up our alley to sell a product which the world does not need. It got me thinking of the need for legally binding responsibility that should come free with stardom. So that people with influence don't mass-spread their dumbness & insensitivity. This piece came at the right time to cover the issue well. [Related Anticlimatic post from the past - https://anticlimatic.substack.com/p/you-washed-me-green-baby]"
Definition: Green·washing (grēn-wȯsh-ing)
verb - to put more effort into marketing oneself as doing good things for the planet than on actually doing good things for the planet.
noun - a misleading advertising gimmick used by companies to exaggerate their environmentally friendly actions for the purpose of selling more product to climate-concerned custo…
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