An expert in the deceptive marketing tactic explains.
I was incredulously reading the comments on the Skims IG ad when this post popped up 😅 I don't fully understand how it benefits those who've had mastectomies, as there are already many good mastectomy bras & inserts with nipples. So I don't see how it's adding anything groundbreaking to the market, & that was absolutely not her intention for creating it, so I don't like all the marketing & articles that are making it seem like it was some sort of benevolent creation. And it's perpetuating a specific 'perfect' nipple height, shape, etc, on lifted, round boobs, as if women need more boob beauty standards to meet. Mind you, the current standard has meant not showing your nipples. Urgh. Alas that was not the point of this very informative post! I was irked by the ad & knew it had green washing, but I appreciate this thorough breakdown of it, including things I didn't notice.
Biscuit, you're too cute!! 🤗🤗
This post is so affirming. It's easy to assume green washing, but much more difficult to evince it. Thank you for this post! I do wish the Kardashians or Taylor Swift would mobilize their followers to act more urgently - they have such power!
Well I can confidently say I didn't expect this climate article in my inbox. Like always though it is a great piece and excellent interview by Arielle.
The two thoughts I have are that companies, whether sincere or not about emissions reductions or whatever else, need a legal check on their practices. Not out of any malice towards them but because society should be structured around not having to blindly trust them. Just like we do with making sure companies disclose other forms of pollution, they should disclose planet warming emissions.
So those disclosure laws are important and I'm happy to see them gaining steam. California's one is really good and should be a model for the rest of the US imo.
The second thing is about the issue of overconsumption and my continuing uncertainty about how to approach the problem.
The short of it is that for me I want to really know what the scope of the problem is in figuring out to address it. Both as a matter of just learning about it but also so I can work to the best solution for it. And with the problem of overconsumption I'm still not convinced that I have a good enough grasp on it compared with what I believe will be the increases in consumption with an increased and wealthier population.
To use the example of jeans with made up numbers, what if reducing overconsumption to a level that is acceptable reduces jean production only by 20% while more people being able to but jeans increases production by 40%. A dumb example I know, but I hope you can get a sense of what I'm tying to say.
At that point what is the best path forward? Just making sure they are produced sustainably and have the best recycling or reuse program possible? I don't know and I wish I had more answers.
This isn't to say discussing or prioritizing overconsumption as a problem isn't valid. And in any case less to recycle and produce is its own reward but those are my thoughts on it.
Really though, HEATED's writing on overconsumption or these greenwashing issues has been exceptional and extremely useful, so thank you for giving me a lot to think about and so I can try and help solve these problems. And if the connection of the fashion industry, and more specifically clothing, to fossil fuels is something you find interesting and want to explore more in depth I would be interested in learning more too.
I've been known to ask, "Just how stupid do you have to be to buy a Hummer?" And my answer has always been, "Just that stupid." I have to ask the same question about this product. And, I'll get the same answer.
Surely I would have missed this w/o Heated.World. Thanks. I live downvalley from Aspen aka Ass-pain, and some folks there gotta "Keep up with the Kardashians." Soon enough I'm sure I will see this and otherwise would have just been wondering... "Is it real, or...?"
And it also brought to mind the IT Crowd episode with the nerd's invention of the "Abracada-Bra." Didn't go well. But at least they didn't claim it was any kind of climate solution.
This is an interesting read.Tax the billionaires! Period. They won’t change until they feel it financially. Ego, identity and attachment are enormous hurdles. And they will use any perceived “trend” for profit. I remain optimistic that all people can change course and find an ethical compass. I wish Ms. Kardashian would read HEATED—let’s gift her a subscription.
Thank you for this post—a cute cat and nips in the same post. I’m warm all over 😅
Biscuit for the gold—adorable and uplifting. 😻
It just doesn't matter for someone like her. It's the same as saying "In these unprecedented times, at least you're not 'masking up' your hard nipples" if it were March 2020. Like it's just a prop. It has absolutely nothing to do with actual climate change. This is so nearly Kendall doing the Pepsi ad with a BLM protest.
So speaking of greenwashing, it seems that many fossil fuel companies have lately not even been going through the motions for doing that, instead pushing full speed ahead with new oil and gas projects. It seems like it's been a while since y'all have taken a comprehensive look at both financial institutions and fossil fuel companies and their fossil fuel vs renewables investments. Is that in the hopper/is there a really good go-to up-to-date summary to refer to these days?