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Kim K's new nipple bra ad is greenwashing

An expert in the deceptive marketing tactic explains.

Emily Atkin's avatar
Arielle Samuelson's avatar
Emily Atkin and Arielle Samuelson
Nov 02, 2023
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Definition: Green·​washing (grēn-wȯsh-ing)

  • verb - to put more effort into marketing oneself as doing good things for the planet than on actually doing good things for the planet. 

  • noun - a misleading advertising gimmick used by companies to exaggerate their environmentally friendly actions for the purpose of selling more product to climate-concerned custo…

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