Kim K's new nipple bra ad is greenwashing

An expert in the deceptive marketing tactic explains.

Definition: Green·​washing (grēn-wȯsh-ing)

• verb - to put more effort into marketing oneself as doing good things for the planet than on actually doing good things for the planet. 

• noun - a misleading advertising gimmick used by companies to exaggerate their environmentally friendly actions for the purpose of selling more product to climate-concerned custo…