Kim K's new nipple bra ad is greenwashing
An expert in the deceptive marketing tactic explains.
Definition: Green·washing (grēn-wȯsh-ing)
verb - to put more effort into marketing oneself as doing good things for the planet than on actually doing good things for the planet.
noun - a misleading advertising gimmick used by companies to exaggerate their environmentally friendly actions for the purpose of selling more product to climate-concerned customers.
Used in a sentence: Kim Kardashian’s new viral commercial for an undergarment with perpetually hard nipples may seem silly and harmless, even laudable—but it is a textbook example of corporate greenwashing.
