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HEATED

The plastic industry’s $30 million lie

Big Plastic’s “advanced recycling” ads are everywhere—and they’re part of a massive greenwashing scam.

Arielle Samuelson's avatar
Arielle Samuelson
Jul 25, 2024
∙ Paid
The plastic industry is spending millions advertising a new way to recycle. It doesn’t work. Source: The American Chemistry Council

If you’ve tuned into any major TV network in the last few months, you may have seen an ad promising a brand new way to end plastic pollution: advanced recycling. 

As pastel plastic products fall like dominoes, the ad asks yo…

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