Edelman’s dirty PR
The PR giant is breaking its climate promise by creating glowing campaigns for an anti-climate lobbying group.
Public relations is in the midst of a climate reckoning. In the last few months, more than 210 advertising agencies and 600 independent creatives have signed the Clean Creatives pledge, promising to never create marketing for the fossil fuel industry.
But the world’s largest PR agency, Edelman, has refused to sign. In an internal meeting revealed by the …