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Big Oil's new climate campaign mimics liberal groups and NASA

"This rhetoric is what they’ve been selling for the last century," a fossil fuel ad researcher said.

Emily Atkin's avatar
Emily Atkin
Jan 29, 2020
∙ Paid

Faced with growing outrage over its responsibility for the climate crisis, the oil and gas industry is on a mission to re-brand itself as a leader in the climate fight.

To achieve that goal, the industry’s largest trade group has launched a nationwide advertising campaign called “Energy for Progress.” Intended to promote the industry’s efforts to reduce…

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